The new openings include Bob W London Hyde Park, Bob W London Kensington, Bob W Rome San Lorenzo, Bob W Rome Testaccio, and Bob W Florence Santa Croce. Hyde Park and Florence Santa Croce are now live and welcoming guests, with the remaining properties set to be bookable by the end of the week.
Together, the openings represent a 265-key expansion (over 8,000 square metres) of Bob W’s European portfolio and underline the operator’s ability to take control of vacant or transitional properties and bring them to market at speed, often within days. For landlords facing sudden vacancies or operational handovers, Bob W has become a trusted, fast-acting partner capable of stabilising income without compromising design, quality or guest experience.
In Italy, Bob W Florence Santa Croce opened 14 days after lease signing in a historic riverside building along the Arno. The property offers spacious rooms, some with river views, within walking distance of the Basilica di Santa Croce, Piazza della Signoria and the Uffizi Gallery. The operator has also expanded its Rome footprint with Bob W Rome San Lorenzo, comprising one, two and three-bedroom apartments all with outside space, furnished with kitchens and contemporary bathrooms, in a lively neighbourhood close to the city centre, and Bob W Rome Testaccio, a boutique property offering spacious rooms with terraces in one of Rome’s most characterful food districts, adjacent to Mercato Testaccio.
A great solo travel tip spotted this week on Hotel Designs.
