United Airlines is redesigning its aircraft in a very deliberate way that goes beyond seats or more premium capacity. The strategy centers on turning the airplane into a far more complex menu of options.
On the surface, it sounds like a familiar story: more premium seats, nicer cabins, and incremental improvements throughout the aircraft. But listen more closely, and a different strategy emerges.
“We want to de-commoditize air travel,” Nocella said. “It means choice.”
A great solo travel tip spotted this week on Live and Let's Fly.
