Royal Caribbean has bet big and won over the last decade. Mexico just rejected Perfect Day, and the loss matters more than the project ever would have.
That is all important context for understanding what just happened in Costa Maya. Royal Caribbean almost never loses a major bet. They just lost one.
The MesoAmerican Reef adjacency was the marketing pitch. Underwater excursions, swimmable lagoons, water-park infrastructure, the entire CocoCay playbook adapted for the Gulf. Investor presentations baked Perfect Day Mexico into 2027 revenue projections with construction set to start later in 2026.
A great solo travel tip spotted this week on Live and Let's Fly.
