Positioned at the intersection of cinema and real estate, Plotwork has launched to act as both advisory and agency – delivering story-based strategies that shape projects from concept through guest experience.
The driving force behind the studio, Kaitlyn Thornton brings a rare hybrid background that spans senior leadership at top global design firms, with academia, cinema, journalism. Before launching Plotwork in 2024, she served as the Head of Brand Strategy and New York Studio Director at Yabu Pushelberg, bridging development with project evolution.
Most recently, she was the Vice President of Development at HBA, helping shape the global design firm’s North American business strategy. She spent formative years with AvroKO and product design firm Studio Dror, experiences that sharpened her cross-disciplinary approach to brand, space, and operations. Earlier in her career, Thornton worked as a film and lifestyle journalist, a foundation that honed her narrative sensibility and informs Plotwork’s methodology today.
A great solo travel tip spotted this week on Hotel Designs.
