Writing itself into the history books of design, Naturalmat has become the first brand in the UK to take production remnants, transform them into a completely new fabric, and craft a product from it.
Launching ReNew, in conjunction with IINOUIIO (acronym: it is never over until it is over), the limited edition fabric can be chosen for upholstery across any of Naturalmat’s beds, bases and headboards, furthering the brand’s commitment to sustainability and circular design.
Founded in 2019, by John Parkinson and his wife, Linda, INNOUIIO offers more than 40 years’ experience in wool and cashmere recycling and is the UK’s leading wool recycler with unique knowledge in mechanical recycling methods that date back to the 1800s.
A great solo travel tip spotted this week on Hotel Designs.
