Many loyalty programs have invitation-only elite tiers, like American Concierge Key, Delta 360, United Global Services, and Hyatt Courtesy Card.
At least on the airline front, these tiers are typically pretty widely known. What many people don’t realize is that Marriott also has an invitation-only elite tier. It’s possibly the most exclusive invitation-only elite tier of all, because I don’t think I’ve ever heard of anyone earning it.
Based on how few Cobalt members there allegedly are, I imagine nominations are very exclusive, so this isn’t just a function of being friends with someone at a front desk, or even frequenting one hotel. Similarly, this isn’t even given to hotel owners. It doesn’t even seem to consistently be given to big spenders (I mean, maybe it is if you’re spending six figures per year with Marriott, but seemingly not otherwise).
A great solo travel tip spotted this week on One Mile at a Time.
