The article describes the gift-card option as a boost to redemptions, but characterizes its value as poor. The alternative is a credit of 10% to 15% toward hotel rooms booked through Bilt's portal. It says portal hotel rates often carry substantial markups, and notes that this credit cannot be stacked with other hotel credits paid in Bilt Cash.
The writer says Bilt has emphasized member engagement in public and investor communications, with monthly Rent Day promotions serving as a major engagement driver. The argument is that members can choose whether an offer is worthwhile rather than participating automatically. The piece contends that weaker participation could signal to the company that a promotion is not delivering the engagement it seeks.
A great solo travel tip spotted this week on InsideFlyer.
