For years suppliers have invested heavily in marketing, photography, video, copy…you name it.
Entire brand ecosystems have been designed to inspire and intrigue, the goal of course to attract (more) guests. Producing these materials and making them available for travel advisors is certainly a costly lift, but then what? To do all that just to hope the imagery converts?
Historically, once those materials reach the agencies — whether by Dropbox, website, Google Drive, or umpteen other number of delivery systems — the burden then falls on advisors to repackage and distribute themselves. It’s a manual, inconsistent process that’s often done under pressure.
A great solo travel tip spotted this week on Luxury Travel Advisor.
