Minor Hotels is bringing its new Colbert Collection to London. Set to open in Mayfair, the debut property The WestDill Mayfair Hotel London comprises just 50 rooms over six floors and will be situated in a Grade II-listed former NatWest bank designed in the 1920s by Sir William Curtis Green.
The Colbert Collection, which is positioned around culture, cuisine and social connection, is designed to plug boutique-style hotels into a global system without flattening their personality. That balance of individuality and infrastructure evident here — and in others popping up — is why this launch matters beyond a single London opening.
As Dillip Rajakarier, CEO of Minor Hotels & group CEO of parent company Minor International notes, “This unlocks new avenues to partner with distinctive, character-led properties.”
A great solo travel tip spotted this week on Luxury Travel Advisor.
