As economic uncertainty and shifting geopolitics reshape travel sentiment, affluent Americans are increasingly rediscovering the extraordinary experiences available closer to home. New booking data from Global Travel Collection (GTC) shows a renewed interest in domestic luxury travel, with summer hotel bookings across the United States rising more than 20 percent year-over-year and average daily rates climbing 40 percent as demand intensifies for high-end U.S. resorts and retreats.
The data, drawn from advisor bookings through the first quarter of 2026 for summer travel between June and September, suggests a growing appetite for secluded landscapes, iconic resorts and experiential destinations across the country.
“At moments when the world feels uncertain, sophisticated travelers don’t stop traveling. They pivot,” said Angie Licea, President of Global Travel Collection. “What we’re seeing is a deliberate shift toward extraordinary domestic experiences—from private island resorts to mountain ranch retreats—where travelers can stay closer to home without compromising on luxury or discovery.”
A great solo travel tip spotted this week on Luxury Travel Advisor.
