Airline & hotel loyalty programs will often sell miles & points directly to consumers. Some programs just sell points at a price that isn’t particularly lucrative, while other programs constantly have promotions, and generate tens of millions of dollars in revenue per year with this.
To many people, this concept (understandably) seems strange — points are generally thought of as a reward for traveling or credit card spending, and not as something you buy directly. But the reality is that there’s so much potential with strategically buying points, especially if you like staying at five star hotels or flying first & business class.
Since I often write about promotions for buying points, I’d like to address this topic a bit more big picture. Under what circumstances can it make sense to buy points?
A great solo travel tip spotted this week on One Mile at a Time.
