I recognize that often marketing terms mean very little, and perhaps even trying to analyze them is a waste of time. However, that won’t stop me from trying. 😉
Delta executives have probably been using the term the most consistently and for the longest period of time. However, in the past couple of years, it has also become United CEO Scott Kirby’s favorite term. Kirby has also claimed that there’s only room for two premium airlines in the United States (Delta and United), and that means American is cooked.
I think what’s funny about this is how expectations differ. If you ask an American, odds are that they’d say that Delta is a premium airline. Meanwhile when someone comes from Asia or the Middle East and flies a carrier in the US, they often laugh at how poor quality the experience is, and find it to be anything but premium.
A great solo travel tip spotted this week on One Mile at a Time.
