It's a move that has created quite a media firestorm: Canadian airline WestJet announced it will begin converting some of its aircraft to a layout including a new, no-recline economy section and new first-class seating. The airline says this will help it offer cheaper fares for some passengers. The trade-off, however, comes at the expense of passengers' recline … unless they're willing to spend more.

While not the first low-cost carrier to pioneer cheaper, unbundled fares, the airline has been busy finding new ways to court budget-conscious passengers. No-recline seats are the latest example.

The airline claims it is simply trying to help passengers save a buck by offering newer, lower-cost fares.

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