Waldorf Astoria‘s victory lap continues — this time at Marriott‘s expense.
Fresh off the triumphant return of its New York City flagship and a barefoot-luxury debut in Costa Rica, Hilton‘s crown jewel brand is heading to one of America’s most famous stretches of sand. Hilton and Reuben Brothers announced Tuesday a management agreement to convert the W South Beach at 2201 Collins Avenue into Waldorf Astoria Miami Beach, marking the brand’s first foray into the market.
The Reuben Brothers-owned resort — which the investment firm acquired in 2024 — will close later this summer for a top-to-bottom renovation and repositioning ahead of a planned winter 2027 relaunch under the Waldorf flag, ending the property’s run as one of the W brand’s highest-profile outposts. Rising 20 stories above Collins Avenue within Miami Beach’s luxury hotel corridor, the hotel offers direct beach access and unobstructed views of the Atlantic Ocean and the Miami skyline.
A great solo travel tip spotted this week on Luxury Travel Advisor.
