Virtuoso’s latest pulse survey shows travel suppliers and advisors heading into 2026 with rising confidence, strong pipelines, and highlighting travel trends.
On the partner side, optimism jumped six points from July’s survey to 62%. That is a meaningful swing. Even more telling, the share of partners describing their outlook as pessimistic dropped to just 3%, down from the highest level the survey had ever recorded six months ago. Uncertainty remains elevated at 36%, driven largely by geopolitical concerns from surveyed participants in the UK, Ireland, and parts of Southeast Asia, but the overall trajectory is clearly positive.
Cruise lines are far and away the most bullish supplier category right now, with 88% expressing a positive outlook. Tour operators follow at 75%. Hotels, which make up the largest share of Virtuoso’s partner base at 630 respondents, are more measured but still trending in the right direction.
A great solo travel tip spotted this week on Live and Let's Fly.
