An internal letter from United Airlines Chief Commercial Officer Andrew Nocella, reviewed by Live And Let’s Fly, outlines a major leadership shakeup at MileagePlus and Kinective Media that signals a potential change in direction for United’s loyalty strategy.
According to the internal letter, United has hired Jarad Fisher as a corporate Vice President and President of MileagePlus. At the same time, longtime executives Richard Nunn and Luc Bondar will depart the company in the coming weeks.
This is more than a routine leadership transition. It reflects a broader reassessment of where MileagePlus is headed and how closely it should be tied to United’s growing credit card and data monetization ambitions.
A great solo travel tip spotted this week on Live and Let's Fly.
