There once was an airline with recognizable assets, steady demand, and a business model that seemed to make sense.
There were aircraft. There were valuable airport positions. There was a known product and a customer base that, in theory, should have been durable.
The idea was not to reinvent the wheel, but to take something that already worked and make it more efficient and ultimately more profitable.
A great solo travel tip spotted this week on Live and Let's Fly.
