Occupying six interconnecting Georgian townhouses near Russell Square, the new 68-bedroom property, designed by award-winning designer James Thurstan Waterworth, draws inspiration from Bloomsbury’s intellectual spirit, a neighbourhood long defined by writers, collectors and creatives, while retaining the personal warmth and character that distinguish The Zetter’s Marylebone and Clerkenwell properties.
Waterworth’s approach eschews hotel convention in favour of something more residential and collected. Antique finds, vintage lighting and rich textiles come together to create rooms that feel intuitively curated. “We wanted guests to feel they were staying with a well-travelled friend,” explained Waterworth. “Someone who has filled their home with treasures and stories from around the world, but who also deeply appreciates the Georgian bones of the building.”
Three distinct public spaces occupy the ground floor. As you enter, The Parlour offers a peaceful retreat for guests, and serves light refreshments and cocktails throughout the day, a relaxed spot to linger between outings. At the heart of the hotel is The Orangery, the property’s main dining space. Bathed in natural light and offering direct views of the landscaped garden, it provides an elegant setting for breakfast, aperitifs and small plates, as well as private events.
A great solo travel tip spotted this week on Hotel Designs.
