Traveling with family offers a unique mix of quality time, shared adventures, and immersive experiences. With family travel on the rise, multigenerational trips offer a perfect opportunity to capture an always-expanding market and help travelers create lasting memories.
In 2026, both immediate family travel and multigenerational family travel were the top two biggest travel trends for the year, according to Virtuoso’s Luxe Report. What started as a post-Covid trend has grown to a movement, fueled in part by larger and larger family groups traveling together, Shawna Huffman Owen, the CEO of Huffman Travel, a Virtuoso Agency, told Luxury Travel Advisor.
“There’s nothing like the quality time you get with people when you’re on neutral ground… People are talking about memories all the time now,” Huffman Owen said. “People are really being driven by the experience before the property: People want to have that private dinner on top of Table Mountain with their family of 25 in Cape Town. There’s definitely been an increase in families taking everyone.”
A great solo travel tip spotted this week on Luxury Travel Advisor.
