Rockefeller Center is far more than just the Today show studios these days.
Aspen Hospitality, a division of Aspen One, has launched Nell Hotels, a new luxury brand built on the legacy of The Little Nell in Aspen. The launch arrives with two major milestones: The Nell New York, opening in fall 2027 as the first and only hotel within Rockefeller Center, and a comprehensive renovation of The Little Nell, which will temporarily close in April 2027 and reopen for the 2027-2028 ski season.
Nell Hotels debuts as a collection of three properties: The Little Nell, Aspen’s only Five-Star, Five-Diamond ski-in/ski-out hotel and the brand’s founding property; the Residences at The Little Nell; and The Nell New York in Midtown Manhattan. The brand plans measured growth, adding properties in destinations that match its ethos over time. The guest experience at each property is guided by four pillars: creating a sense of home, unveiling distinctive access, engaging with intention, and sparking après energy.
A great solo travel tip spotted this week on Luxury Travel Advisor.
