The law of supply and demand is constantly in practice in Las Vegas, where everything from hotel rates to Las Vegas Raiders ticket prices can fluctuate on a moment's notice during busy weekends. These price adjustments are also happening in those omnipresent lobby shops that sell everything from booze to chips and bottled water. According to the Las Vegas Review-Journal, surge pricing, or dynamic pricing, is popping up at various hotels in Vegas.
That means a bottle of water that may have cost you $6 on Tuesday may cost you almost $7 on Friday. The Review-Journal sent its summer interns to a half dozen properties on the Strip, including the Bellagio, Caesars Palace, Harrah's and the MGM Grand. They found surge pricing models at work on products ranging from sunscreen to energy drinks.
It's no secret that the desert gambling and entertainment hub is amid a pronounced decline in visitors. But given that some resorts are trying to lure guests by waiving one of the least popular add-ons to any bill — resort fees — why would some hotels institute dynamic pricing for the small impulse purchases made in the lobby?
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