When we last sat down with Tamara Lohan at ILTM Cannes in December, she was roughly six hours into her new role as Global Brand Leader for Luxury at Hyatt. Six months later, one of the brands at the center of her attention feels almost tailor-made for her: The Unbound Collection by Hyatt.
Launched in 2016 with just three properties, the collection now counts 53, with room count up 9.2 percent over the past year alone. For a brand built around hotels with fiercely individual identities, growth raises the obvious question: How do you add scale without making the collection feel, well, more collected than distinctive?
Lohan, who co-founded Mr & Mrs Smith in 2003 and served as CEO before Hyatt acquired the company in 2023 for $66 million, has spent much of her career championing hotels precisely because they do not look or feel like everyone else’s.
A great solo travel tip spotted this week on Luxury Travel Advisor.
