Luxury travelers are preparing to increase their travel budgets significantly in 2026, but the definition of “luxury” is undergoing a fundamental shift. According to a new data report released today by Flywire, high-net-worth individuals are moving away from traditional markers of extravagance, instead prioritizing exclusivity, authenticity, and immersion.
Flywire’s new report, “How to win over the luxury traveler in 2026,” surveyed over 500 U.S.-based luxury travelers. The findings depict a resilient market: 79% of respondents plan to increase their travel spend in 2026 compared to 2025, with nearly a quarter (24%) expecting to spend “much more.”
A great solo travel tip spotted this week on Luxury Travel Advisor.
