The travel advisor profession just had the kind of year most industries only get in a fever dream, and the numbers from Luxury Travel Advisor’s annual State of the Travel Advisor survey, presented at this year’s ULTRA Summit, show exactly what that growth looks like from the inside.
A whopping 310,000 travel advisors were working in the U.S. in 2025, up from 190,000 a year earlier, according to ASTA. LinkedIn profiles identifying as travel advisors grew 50% in three years, enough for Bloomberg to rank it the fifth-fastest-growing profession in the country. Industry revenue is projected to hit $134 billion this year, up 17% since 2023. At Fora alone, 97% of the host agency’s 15,000 advisors are new to travel entirely.
The advisors answering our survey, though, are anything but new. Nearly half — 47% — have been in the business for more than 20 years, and 56% are over the age of 60. The people driving luxury travel’s biggest sales year are the ones who outlasted the OTA era, the Great Recession, and a pandemic that was supposed to be the “death” of the travel advisor. This industry is still here humming along quite nicely, if we do say so.
A great solo travel tip spotted this week on Luxury Travel Advisor.
