There’s a rumor swirling around that American Airlines may bring back former CEO Doug Parker to replace current CEO Robert Isom. When I first heard this, I thought “wait, there’s no way the board would do something like this, right?” However, the more I think about it, the more I think “wait, that’s exactly what American’s board would do, of course.” Let me explain…
Simply put, the company has lacked a cohesive vision for so long. Premium… not premium… now premium again… who is to say?! It has now gotten to the point where management realizes they need to invest in customer experience, but one wonders if it’s too little too late, especially with the pace at which Delta and United are also investing in their products. It’s not easy to make up ground in these circumstances.
I’m not alone in wondering who will fix American, and when they’ll replace CEO Robert Isom. If American had a competent board, we would’ve seen a management change a long time ago. While I’m sure the board doesn’t want to admit that it has been asleep at the wheel, sooner or later, something’s gotta give.
A great solo travel tip spotted this week on One Mile at a Time.
