The public spat between Elon Musk and Ryanair CEO Michael O’Leary has now crossed fully into farce, with Ryanair leaning into the drama by launching what it cheekily calls a “Big Idiot Seat Sale.” What began as a disagreement over in-flight Wi-Fi technology has devolved into billionaire name-calling, social media polls, and now airline marketing built around mockery.

Musk, whose business interests include Starlink and the social media platform X, strongly disagreed. He took to X to argue that Ryanair’s leadership was misinformed about the technology and suggested that airlines without onboard connectivity would lose customers. The exchange quickly turned personal, with O’Leary dismissing Musk as “an idiot” who knows nothing about aviation, and Musk firing back that Ryanair’s CEO should be fired.

Sale now on👇https://t.co/0c6IvsKyyB pic.twitter.com/JAxRNzaYTa

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