Originally opened in 2010, the TOTO showroom has been rebuilt as an immersive environment that brings together Japanese craftsmanship, sustainability and advanced bathroom technology. The reopening marks a significant milestone in TOTO’s evolution in the UK, reflecting both its long-standing presence in London and its growing international outlook.
Located on St John Street, the new showroom is conceived as more than a display space. It introduces a dual structure, combining a UK-focused area with a new global specification platform, giving architects and designers access to both European and international collections within a single setting. This global dimension enables specification across hospitality, commercial and high-end residential projects worldwide, positioning the showroom as a strategic hub for internationally active design studios.
A dedicated technology zone reveals the engineering behind TOTO’s products, alongside a concept accessible bathroom that examines inclusive design beyond compliance. By exposing internal mechanisms and performance systems, the space offers a deeper understanding of the precision and innovation underpinning the brand’s approach to hygiene and comfort. The showroom also incorporates a gallery and event space, supporting ongoing engagement with the design community through talks, installations and collaborative programming, while a Japanese courtyard garden introduces moments of calm and reflection within the spatial sequence.
A great solo travel tip spotted this week on Hotel Designs.
