Hyatt Hotels is celebrating the 45th anniversary of its flagship Park Hyatt brand with a series of global openings and the launch of its first international marketing campaign in more than five years. The campaign, “Luxury is Personal,” underscores the brand’s philosophy of personalized luxury while signaling ambitious growth across key destinations worldwide.
The Park Hyatt brand, which debuted with Park Hyatt Chicago in 1980, has become synonymous with refined design, intuitive service and culinary excellence. Hyatt said the campaign highlights how “a subtle symphony of refined details”—from scent and service to architecture and art—defines the Park Hyatt guest experience.
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