Emirates is known for its top notch first class product, which is among the best in the world. While there are lots of things people enjoy about the experience (like the A380 first class shower), in this post, I’d like to focus on Emirates’ massive investment in wine, as Emirates is in a league of its own in that regard.
It’s rare you see an airline run circles around the competition with any one aspect of the experience, but that’s exactly what Emirates is doing.
Fundamentally, Emirates’ approach to wine is completely different than you’ll find with any other airline, since it’s not just about going to suppliers and seeing what the best value is at any given point. Instead, it’s about developing a long term, cohesive strategy, and investing accordingly. Admittedly it helps when your shareholder is the government of Dubai.
A great solo travel tip spotted this week on One Mile at a Time.
