Norwegian Air died and Norse picked up the bones. Now JPMorgan is shopping the airline, and your cheap Europe fare is on the clock.
Reports this month indicate that Norse hired JPMorgan to run a strategic review, which in finance is the polite version of “for sale” though this could also mean it is open to a merger, partnership, or other alternatives. That follows the Los Angeles route cancellation Matthew covered last month, and confirms what the fuel-cost narrative only hinted at – this airline is in trouble.
When a low-cost competitor enters a transatlantic city pair, legacy carriers respond with shadow pricing. Their fully refundable, full-service tickets stay high. Their advance-purchase coach buckets quietly land within striking distance of the LCC. Remove the LCC and the buckets reset upward almost overnight.
A great solo travel tip spotted this week on Live and Let's Fly.
