Luxury travel has always been a game of who tells the best story and who tells it first.
In recent years, it’s also been about whose story is showing up first on Google. But in 2025, the audience isn’t just travelers scrolling Instagram or advisors skimming newsletters; it’s the algorithms themselves. Per a sweeping new study from Spotlight Communications, most luxury hotels are whispering into the void.
A great solo travel tip spotted this week on Luxury Travel Advisor.
