JetBlue is known for its excellent Mint business class experience, though the catch is that it’s only available on select premium routes. Fortunately some time ago, JetBlue announced plans to introduce a premium product throughout the rest of its fleet, more comparable to domestic first class.
This makes perfect sense, not just due to the broad travel trends we’ve seen, but also due to the premium markets that JetBlue operates in, given its particularly big presence in Boston and New York.
I’d like to take an updated look at this, as JetBlue has just formally announced the name of this product, even though specific details of the passenger experience remain to be seen. Long story short, expect this new product to be called “BlueFirst,” with a widespread rollout starting in October 2026, and the project being done by late 2027… hopefully.
A great solo travel tip spotted this week on One Mile at a Time.
