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Home » Is United Airlines Poised To Use AI For Personalized Award Pricing?
a plane taking off from a runway
I took the screenshot above on August 18, 2025…it appeared to be a beta test because until last week, sometimes it was mandatory and sometimes it was not to log in in order to display award search results
Flight Reviews

Is United Airlines Poised To Use AI For Personalized Award Pricing?

SoloInTownBy SoloInTownSeptember 19, 20251 Min Read
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We’ve talked a lot about Delta’s AI pricing plans, which invited a lot of scrutiny, even from the U.S. Senate. But if any U.S. airline is positioned to push “next-gen” pricing into the world of airline tickets, I suspect it’s actually United Airlines, especially now that MileagePlus requires you to be signed in to even search for awards.

Do you think United Airlines will use AI award pricing in the future?

A great solo travel tip spotted this week on Live and Let's Fly.

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