Hyatt is bringing the Alila brand to Japan for the first time. The company on Monday announced Alila Sengokuhara Hakone, a nature-driven wellness retreat set to open in 2028 through an agreement with Fujita Corporation.
The resort will land in Sengokuhara, a highland district of Hakone prized for its mineral-rich hot springs, open grasslands, forested ridges and general sense of calm. Set within Fuji-Hakone-Izu National Park, the area draws both domestic and international travelers for its seasonal scenery, art museums, volcanic terrain, and views toward Mt. Kintoki.
“With 19 properties globally, including 13 in Asia, we are excited to announce plans to introduce the Alila brand to Japan,” said David Udell, group president of the Asia Pacific region for Hyatt. “We are grateful to President Okumura of Fujita Corporation and everyone else involved in bringing the Alila vision to this market. The debut of the Alila brand in Japan will expand travel choices for both domestic and international guests, offering experiences that reflect the brand’s deep connection to culture and the environment.”
A great solo travel tip spotted this week on Luxury Travel Advisor.
