Hyatt is deepening its Italian footprint with three new hotels in Rome and Sicily, a move that will add 428 rooms and suites to the country and introduce the Hyatt Regency and Thompson Hotels brands to Italy for the first time.
The expansion lands in one of Europe’s most consequential travel markets. The World Travel & Tourism Council forecasts international visitor spending in Italy will hit an all-time high of €78 billion ($89.30 billion) by 2035. Hyatt already operates 170 hotels across 19 brands in Europe, including six properties across five brands in Italy, with a presence in Milan, Venice, Rome, Florence, and Sardinia. Since 2019, the company has quadrupled its Italian room count, and it has more than 40 hotels slated to open across Europe in the coming years.
The new additions span three segments where Hyatt sees sustained owner and guest demand (upper-upscale, lifestyle and luxury) and lean heavily on conversions to bring global brands into high-demand destinations. For the 66 million members of World of Hyatt, the openings widen access across Rome and Sicily.
A great solo travel tip spotted this week on Luxury Travel Advisor.
