Hyatt CEO Mark Hoplamazian just made some comments about hotel loyalty programs, which I think OMAAT readers will find to be interesting. While I think some will take issue with the premise of what he’s saying, I’m not sure he’s wrong, though there is some nuance to it.
Hoplamazian suggests the speed of growth for World of Hyatt can be attributed to the program being built to prioritize connection over points, suggesting that traditional points programs can sometimes be a barrier to building a lasting relationship with hotel guests. Here’s how he explained the transition from Hyatt Gold Passport to World of Hyatt:
“It’s based on emotional relationships, not on transactions. So from the very beginning, we thought about World of Hyatt being an aperture into many experiences.”
A great solo travel tip spotted this week on One Mile at a Time.
