Rakuten is my favorite online shopping portal, and it lets you earn bonus rewards for purchases you make online. Historically, Rakuten has offered the ability to earn cash back or Amex Membership Rewards points for online shopping, with the latter being a more compelling option (at least for those good at maximizing points).
However, in 2025 we saw an exciting update, as Rakuten added a new rewards currency you can earn, and it might just be the best one yet… at least for some. In this post, I’d like to take a comprehensive look at how this partnership works, and whether it’s worth it.
This is also why it’s great to use a refer a friend link if you’re not yet a member, to earn $50 upon completing qualifying activity, since that can then be converted into Bilt points.
A great solo travel tip spotted this week on One Mile at a Time.
