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Home » Hilton is launching a new college-themed brand that could have 400 locations
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Hilton is launching a new college-themed brand that could have 400 locations

SoloInTownBy SoloInTownJune 2, 20261 Min Read
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Hilton is going back to school, but this time for undergrad. The company announced a new spinoff brand of Graduate Hotels called Undergraduate by Hilton.

Positioned as an upper-midscale brand, Undergraduate by Hilton will focus on locations in college towns that "see consistent, year-round demand tied to tours, athletic weekends and campus gatherings," according to a statement from Hilton.

Graduate Hotels have locations around the US and the UK and feature on-site bars and restaurants, as well as intentional design related to the college towns where the hotels are located.

A great solo travel tip spotted this week on The Points Guy Articles.

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