Hilton did what big brands pragmatically do when a franchise turns into a political firestorm: it cut ties.

The hotel is a franchise property owned by Everpeak Hospitality, which initially issued a statement insisting the situation was inconsistent with its standards and that it does not discriminate. Everpeak apologized and claimed it was addressing the issue.

Hilton’s operator, Everpeak, STRAIGHT UP LIED in… pic.twitter.com/3g97P7okpz

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