I’m not meaning to ruffle any feathers, but I’m curious if other people have the same perception, or at least think this is close to becoming a reality…
This post isn’t about airline financial performance, since Delta is still firmly in first place on that front. Instead, this post is about vibes, public sentiment, and overall perception of the brand, which absolutely can have an impact on financial performance in the long run, but with a delay. After all, “winning brand loyal customers” is the name of the game, and positive brand perception creates brand loyal customers.
For so long, I think one of Delta’s “secret sauces” was just marketing itself as the premium, cool airline, that’s on the cutting edge of innovation. There’s not a US carrier that has a loyaler following, and the airline has tried to position itself as a lifestyle brand, with executives even comparing the airline to Apple.
A great solo travel tip spotted this week on One Mile at a Time.
