Fiji Airways has quietly taken a bold step in business class by eliminating traditional amenity kits. The airline argues that many kits go unused or discarded, and that offering items individually makes more sense. Is this a reasonable change or just cost-cutting?
This move stands out because most airlines continue to view amenity kits as a core part of the premium experience. A handful of carriers, like Singapore Airlines in the past, have opted for an on-request system, but it is rare for a carrier to fully eliminate kits in business class. Fiji Airways, which is pursuing U.S. growth as a oneworld member, clearly wants to reframe the soft-product experience in a way that balances comfort with sustainability.
Outgoing CEO Andre Viljoen explained:
A great solo travel tip spotted this week on Live and Let's Fly.
