The New York Times profiles Delta Air Lines as a carrier content to keep gently refining a winning formula. That may be wise, but it also raises a fair question: will Delta eventually run into the same problem Southwest did?
Delta is the most profitable U.S. airline. It has spent years courting premium passengers, building lounges, improving operational reliability, deepening its American Express relationship, and (incredulously, in my mind) building SkyMiles into a “loyalty machine.”
Bastian’s view is that Delta does not need radical change because Delta has been making the right smaller decisions all along:
A great solo travel tip spotted this week on Live and Let's Fly.
