Combining the freedom of serviced apartments with the design, hospitality and social atmosphere of a lifestyle hotel, the newly opened The July hotel has been created for modern travellers seeking a more relaxed and residential experience in the city, a place designed for living, not simply staying.
This Amsterdam-born brand has built its reputation around spaces that allow guests to live, work and unwind more naturally while away from home. At The July London Victoria, this philosophy comes to life across 114 thoughtfully designed apartments, ranging from studios to larger residential-style stays suited to extended visits. Fully equipped kitchens, comfortable living spaces, co-working areas, wellness facilities and flexible social spaces create an environment that appeals to a broad mix of guests, from business travellers and digital nomads to couples enjoying a weekend in London and families exploring the city.
Additional amenities including a gym, sauna, co-working spaces and meeting rooms further reinforce the brand’s flexible approach to hospitality, recognising that modern travel increasingly blends business, leisure and longer-term living.
A great solo travel tip spotted this week on Hotel Designs.
