Italian ceramics experts, Atlas Concorde, have made their mark in the Dutch capital, having contributed greatly to the renovation of the iconic DoubleTree by Hilton Amsterdam Centraal. The project, curated by Belgian design studio WeWantMore – renowned for its bold approach to retail and hospitality interiors – is redefining the hotel as a contemporary urban destination; an open, welcoming space designed to foster social interaction and dialogue with the city, rather than serving guests alone.
The project focused on certain key areas of the hotel. Masha explains that the lobby, bar and restaurant proved ideal for creating flexible, lively spaces during the day, socialising and relaxing.
Theref0re the choice of materials was a fundamental design element, as they were considered essential for defining and shaping the atmosphere through a tactile and sensory experience. However, materials also had to ensure a balance between aesthetic beauty and durability in everyday use. “Each material had to reflect the character of Amsterdam while meeting the practical needs of a busy hotel.”
A great solo travel tip spotted this week on Hotel Designs.




