American Airlines is refreshing its buy-on-board menu in economy class, and while its onboard menu will still lag competitors, it is another sign the carrier is finally paying attention to the onboard experience, even for the people sitting in the back.
That may not sound especially exciting, but it represents an important investment in the economy class product, especially as competitors like Alaska Airlines and Untied Airlines offer excellent choices behind the curtain.
The airline invested heavily in density and focused on cost-cutting to compete with now-defunct Spirit Airlines while Delta and United spent more aggressively on product differentiation.
A great solo travel tip spotted this week on Live and Let's Fly.
