Alaska Airlines has revealed a brand-new aircraft livery, offering a first look at the design that will define its Boeing 787 Dreamliner fleet as the airline expands its intercontinental service from Seattle.
This paint scheme will debut on Alaska’s Boeing 787-9 Dreamliners beginning in January 2026. Alaska expects to operate up to 17 Dreamliners in the years ahead. The aircraft are intended for international routes, including service to London and Rome, launching in 2026.
While “Bob” the Eskimo (no, that’s not Bob Marley, but Chester Seveck, an Alaskan native and reindeer herder from Kotzebue, Alaska) is also iconic, the “northern lights” logo is perfect for a global marketplace. That said, I’m glad the Eskimo will remain on the narrowbody fleet. I also don’t think the name “Alaska” or “Hawaiian” is a problem for a carrier with global aspirations: people will be much more interested in the network, reliability, and comfort of the product.
A great solo travel tip spotted this week on Live and Let's Fly.
