We know that Alaska Airlines is currently expanding globally out of its hub at Seattle-Tacoma (SEA), with plans to serve a dozen long haul destinations by 2030. This growth is enabled by the transfer of Hawaiian Airlines Boeing 787s, given that both airlines now belong to Alaska Air Group.
Earlier this year, Alaska unveiled its new Dreamliner livery, and promised to also soon unveil the new planned onboard experience. After all, up until now, these 787s have continued to feature the Hawaiian soft product. So for the first time, we finally know what Alaska has planned for its custom experience.
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I don’t think there’s anything here that’s totally shocking or that’s going to put it in a different league than the competition. But I appreciate all the local touches, the cute aspects of the meal service, and the nice-looking bedding.
Most importantly, this new experience is needed just from a branding perspective. Right now when people board these ex-Hawaiian 787s on Alaska long haul routes, they’re greeted by flight attendants in Hawaiian uniforms, and they get the Hawaiian soft product. So things will make a lot more sense in the coming weeks…
Bottom line
Alaska Airlines has unveiled its new business class soft product, which is being marketed as the International Business Class Suites experience. This is basically exactly what I was expecting from the airline — it feels very Alaska, and I’m sure the food will be above average, while the amenities will be good.
A great solo travel tip spotted this week on One Mile at a Time.
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