As part of the collaboration, five Verdi hotels in Malta, Portugal and Tunisia will join the Handwritten Collection brand under a franchise agreement from November 2026, with plans to add two further properties in Hungary and the Czech Republic.
Verdi Hotels was launched by IHI plc in 2024 as a distinct management platform in the upscale segment, operating independently from the Corinthia brand, which is positioned in the luxury hotel sector. Through this new collaboration, Verdi’s management platform will benefit from Accor’s global distribution, marketing and loyalty programmes, further strengthening its performance and operating capabilities.
Simon Naudi, CEO of Corinthia Group, said: “We are very pleased to announce this strategic relationship with Accor. While our focus on the global growth of the Corinthia brand remains undiminished and entirely independent, the development of our second brand, Verdi, will now benefit from Accor’s extensive global marketing reach and the strength of its Handwritten Collection.”
A great solo travel tip spotted this week on Hotel Designs.
