Best Western acquired WorldHotels in 2019, but has kept the brand and loyalty programs separate until now.
In a surprise move, Best Western Hotels will use WorldHotels as its masterbrand going forward, and Best Western Rewards will become WorldHotels Rewards on January 5, 2027. The new loyalty program benefits are announced on November 16.
A great solo travel tip spotted this week on LoyaltyLobby.
