Paisly this week announced the addition of Viking, including its River, Ocean and Expedition voyages, along with Scenic Group, the parent company of Scenic Luxury Cruises & Tours and Emerald Cruises & Tours, to its growing cruise portfolio. Beginning this week, travelers can book cruises from all three brands through JetBlue Vacations, where they can “double dip” on loyalty by earning TrueBlue points on their cruise while still earning applicable loyalty rewards directly from the cruise line. The addition expands Paisly’s cruise offering into river cruising while bringing even more choice and value to travelers.
Cruise is one of the fastest-growing travel categories Paisly powers, with cruise bookings through JetBlue Vacations more than doubling year over year. Building on that momentum, Paisly continues to expand its cruise portfolio with more brands, destinations and experiences, with plans to begin powering cruise offerings for MileagePlus Travel in 2027.
“One of the things that sets Paisly apart is the direct relationships we’ve built with our travel partners,” said Michael Schmeltzer, head of commercial, Paisly. “Viking, Scenic and Emerald Cruises are outstanding brands, and we’re excited to welcome them to our growing portfolio. We’re building a cruise offering that brings together great brands, flexible technology and loyalty in a way that creates real value for travelers and our partners. As we continue to grow, cruise is a category where we see a lot of opportunity.”
A great solo travel tip spotted this week on Luxury Travel Advisor.
